Do you belong to the 98% of network marketers who are trying to attract people with no experience to their business? Are you experiencing poor results and do you have a high attrition rate in your organization?

You are not the only one, as the most frequent mistake made by network marketers is to try to target everyone. You might already have heard that “Everyone is a prospect”, but this could not be further from the truth. What happens when you try to target too wide of an audience with your network marketing strategies? Well, no one really feels that they are special, that you connect with them or that they can connect with your product or service, and that you are helping them solve their problems and addressing their specific concerns. Moreover, you will lose your focus because it is very difficult to have one central focus when targeting a wide range of people.

Your market is the target on which you will focus all your marketing efforts. The market you are trying to reach are people with common characteristics that define them as a group. The more you know about a target market, the more precisely you can develop an efficient marketing strategy.

What you should avoid doing:
- targeting friends & family: they are not qualified prospects, they most probably do not care about your business, they usually have no prior marketing experience and you are basically loosing your time.
- cold calling or prospecting complete strangers: they don’t want to start any business of their own, and if they are open to the idea, chances are they are actually only looking for a job!

What do you have to do then? What you really need is a more targeted niche of people with which to work. When you know what your target market is, you will be able to get into their minds, think the way that they do and you will know how to correctly market to them.

Your #1 target market includes two groups of people:

1. Current network marketers, already involved in another opportunity. They are either having success, which is good for you because if they sign up with you they will have success as well, or they are struggling to make money, and you have the answer to their problems: they can use your mlm marketing system to learn how to market and build their business.

2. Former network marketers seeking to start a new network marketing business.

Then you also have another target market that includes people doing their research and wanting to start a new business venture. When you make contact with this target market, always remember that anyone who has shown an interest in a home-based business opportunity has one main question: “what’s in it for me?”.
People are not asking themselves if your product or your business opportunity are the deal of the decade, what they want to know is how it can benefit them, what they can get from it. Most of the time we actually always make our decisions on this basis, and everyone will be after special benefits.

This is a very important point that you need to understand about marketing to people who want to start their business; you are not trying to sell your business opportunity and persuade your prospect of how great it is. Instead, what you want to do is answer the questions of your prospects, meet their needs and show them that your business opportunity can benefit them in some way. Again, you must show them what’s in it for them.

Once you target the right market, ask yourself the following question: are the marketing and prospecting methods you are currently using the best, the most professional and the most effective they can be so that you can sponsor people from your target market in your business? Is everything you do in your lead generation focused on showing prospects how it can benefit them and how it is going to work for them?

If you follow those guidelines, have a clear marketing strategy that is centered on your target market, and use the appropriate attraction marketing system you will be successful. You will see that your prospects are people who are actually interested in your business opportunity and you will build a much more profitable and long-term business.

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